Tiem Giay Hoai Co
Brand IdentityMarketing Design
![](https://freight.cargo.site/t/original/i/90bc001183c8801520c80bd66819805ddd982d52853c826e314d6ab674821aa0/tiemgiay_7.png)
Brand Concept
Tiem Giay Hoai Co is a soccer shoe store that emphasizes second-hand items. In Vietnamese, Tiem Giay means shoe store, while Hoai Co means nostalgia.
The creative strategy is transforming TGHC from a usual store that sells shoes to a place that helps customers to flash back memories about soccer culture and to qualify used products.
Tiem Giay Hoai Co is a soccer shoe store that emphasizes second-hand items. In Vietnamese, Tiem Giay means shoe store, while Hoai Co means nostalgia.
The creative strategy is transforming TGHC from a usual store that sells shoes to a place that helps customers to flash back memories about soccer culture and to qualify used products.
Tagline: Đá không hay nhưng giày phải đẹp - Nice pair of shoes is a must, good soccer skills are plus
The tagline is a humourous way to attract our target audiences and encourage them that every soccer lover deserves a nice pair of shoes, a close-knit "friend" that support them on the green field throughout the time.
The tagline is a humourous way to attract our target audiences and encourage them that every soccer lover deserves a nice pair of shoes, a close-knit "friend" that support them on the green field throughout the time.
![](https://freight.cargo.site/t/original/i/8be2476e904ecd3c5f1056c5b9f349f81e5c079a473cd738e5da10ebd35e556c/tiemgiay_5.png)
Typefaces & Color Palette
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![](https://freight.cargo.site/t/original/i/3ee430500bd420d5d57bda1fe3c9ec6282b6d42abf6bea70534f34aa9a08df00/logo-01.png)
![](https://freight.cargo.site/t/original/i/909c6b3663191620938c837aec8d74499f44c80c4ebed421ef591d39c7c04531/logo-04.png)
![](https://freight.cargo.site/t/original/i/cde08d5f81e2d2a993f469934574c64d5b4f40a79081e91c145eeaea5a029717/logo-02.png)
![](https://freight.cargo.site/t/original/i/3698dde7b1520f1931f604e7437baf16550132df7f140af0985ae8757b15ecf4/logo-03.png)
![](https://freight.cargo.site/t/original/i/7c8b287ce9adbeeb18b6567ebe881568fed19cc57094e61472518bbc5d589f70/tiemgiay_2.png)
![](https://freight.cargo.site/t/original/i/0b4e42051356eab24d81cac2610cb8966486662d4204adb66440249d377f0951/tiemgiay_1.png)
Logo & Packaging
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![](https://freight.cargo.site/t/original/i/53ce781d987f8097f77f5424c180de11f3a1397ccc6efb3100df2f13472c7820/tiemgiay_6.png)
Marketing Application
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![](https://freight.cargo.site/t/original/i/8f3903eb42fd336ec7e740a39c4b558abdb819421de624a1987f8af16d905f17/tiemgiay_4.png)
![](https://freight.cargo.site/t/original/i/76f4f79e59c0562fdfa111b99d37ef80232d4f90cfae5533c2d581df9ef4c7e6/tiemgiay_4B.png)
![](https://freight.cargo.site/t/original/i/c9cf4df3aac02f68e0c9a37a0364409b607a0e1e10fbcff6ccaa4ebba7d93861/tiemgiay_4C.png)
![](https://freight.cargo.site/t/original/i/600dca0fb2b88d9be5cbf959f79b21c3e9438905a15e56dc6b3f304dc6ac5ef8/tiemgiay_4D.png)